SURF VS. TURF
Infographic
Concept Project
Overview
The focus of this project was to design an info-graphic which included a magazine and poster that educated the reader on a subject that they were unaware of. For the project I chose the Hawaiian cuisine poke, where the information focuses on history, what the dish is, why it's popular in America, and why it's a healthier dish to eat compared to other fast food dishes.
Solution
I created 5 different designs for this project: an info-graphic poster and 4 magazine spreads. I designed a poster that compared the nutrition facts between common fast food and poke, as well as the health diseases associated with them as well. The magazine spreads each focus on a different aspect of the subject: the history of poke, what poke is and how to order it at a restaurant, and the difference between Los Angeles and Hawaiian poke.
Personas
Andrew Cox
Age, 20- 55
The Office Worker
- 40% of office workers look for healthy meals during their lunch break
- Local restaurants can be expensive, and workers have no time to sit down and eat, or afford pricey meals
- Poor diet on the job costs countries around the world up to 20% in lost productivity, either due to malnutrition or high obesity rates
Robin Hernandez
Age, 20- 40
The Gym Enthusiast
- Focuses on eating nutrient dense meals with lean proteins and vitamins
- Consumer demand has been moving away from processed foods in favor for natural ingredients, causing people to have more interest in fitness
Design Guide
